One column? Two Column? or Jamming related information into center well?
Some statitsic that help inform decision.
http://usabilitynews.org/eye-movement-patterns-on-single-and-dual-column-web-pages/
http://www.usability.gov/articles/newsletter/pubs/032010news.html
http://uxdesign.smashingmagazine.com/2011/12/16/guide-heuristic-website-reviews/
http://www.smashingmagazine.com/2013/03/01/logical-breakpoints-responsive-design/
http://books.google.com/books?id=2vfPxocmLh0C&pg=PA375&lpg=PA375&dq=user+experience+design+right+hand+column&source=bl&ots=04Qvckh7ZN&sig=2a5zF9njf2I65J1RoAJZCVDGFtU&hl=en&sa=X&ei=f8lsUbbxNLOM0QHw2YCICw&ved=0CGoQ6AEwBQ#v=onepage&q=user%20experience%20design%20right%20hand%20column&f=false
http://www.learnstuff.com/learn-about-user-experience-and-eye-tracking/
http://uxdesign.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/
http://www.mediapost.com/publications/article/161041/5-ways-to-end-banner-blindness.html#axzz2Qaxysj9l
http://www.nngroup.com/articles/auto-forwarding/
http://www.nngroup.com/articles/banner-blindness-old-and-new-findings/
http://www.optimalusability.com/2012/07/hidden-in-plain-sight-the-banner-blindness-effect-on-homepage-banners/
http://wiredpen.com/2009/07/29/web-design-tip-avoid-banner-blindness/
http://www.infolinks.com/es/press/relevance-vs-banner-blindness-a-battle-worth-fighting-dave-zinman-on-imedia-connection
http://www.deyalexander.com.au/resources/uxd/advertising.html
http://www.adweek.com/news/advertising-branding/espns-dynamic-wallpaper-ad-looks-cure-banner-blindness-146272
http://maxpointinteractive.com/onpoint-blog/2013/04/04/hiding-ads-wont-cure-banner-blindness/
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=22&ved=0CD8QFjABOBQ&url=http%3A%2F%2Fwww.mmi-basel.ch%2Fdownload%2Fpictures%2F9c%2Fv6itohbskdvb6ne06cik9y0yf6umay%2Fnougaeva-_c._2012._unblinding_internet_users_to_online_ad_banners-_the_effects_of_task_orientation_and_context_congruence_on_memory_and_attitude..pdf&ei=-dFsUfihN6vr0QHs8YHQCw&usg=AFQjCNExTIeeRVADQHacWrlupvkHK3PH_Q&sig2=1buGa-v1RmhbL_xJI4DDPA
http://blog.sciencecreative.com/2011/01/06/advertising-in-2011-authentic-content-and-genuine-engagement/
http://www.marketingsherpa.com/article/fending-off-banner-blindness-make#
http://www.adexchanger.com/data-driven-thinking/the-banner-blindness-cure-how-fewer-ads-can-equal-more-revenue/
http://www.adexchanger.com/data-driven-thinking/the-banner-blindness-cure-how-fewer-ads-can-equal-more-revenue/
If advertisers and publishers want to see profits, we all need to put the user first. The ads we create have to consider what users want to see, as well as when and where they want to see it. Ads must be relevant enough to address user intent the moment they are viewed – that is, they have to fulfill the user’s current need or desire. But it’s difficult (if not impossible) to do this 10 times on a single page. At this point, it’s also unreasonable to expect results from a banner running in standard IAB placements. We’ve effectively killed the banner ad over the last decade – consumers don’t even notice them anymore. We have to rethink the ads themselves, as well as how they’re served, and develop new and engaging units that will appeal to banner-blind audiences.
Some statitsic that help inform decision.
http://usabilitynews.org/eye-movement-patterns-on-single-and-dual-column-web-pages/
http://www.usability.gov/articles/newsletter/pubs/032010news.html
http://uxdesign.smashingmagazine.com/2011/12/16/guide-heuristic-website-reviews/
http://www.smashingmagazine.com/2013/03/01/logical-breakpoints-responsive-design/
http://books.google.com/books?id=2vfPxocmLh0C&pg=PA375&lpg=PA375&dq=user+experience+design+right+hand+column&source=bl&ots=04Qvckh7ZN&sig=2a5zF9njf2I65J1RoAJZCVDGFtU&hl=en&sa=X&ei=f8lsUbbxNLOM0QHw2YCICw&ved=0CGoQ6AEwBQ#v=onepage&q=user%20experience%20design%20right%20hand%20column&f=false
http://www.learnstuff.com/learn-about-user-experience-and-eye-tracking/
http://uxdesign.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/
http://www.mediapost.com/publications/article/161041/5-ways-to-end-banner-blindness.html#axzz2Qaxysj9l
http://www.nngroup.com/articles/auto-forwarding/
http://www.nngroup.com/articles/banner-blindness-old-and-new-findings/
http://www.optimalusability.com/2012/07/hidden-in-plain-sight-the-banner-blindness-effect-on-homepage-banners/
http://wiredpen.com/2009/07/29/web-design-tip-avoid-banner-blindness/
http://www.infolinks.com/es/press/relevance-vs-banner-blindness-a-battle-worth-fighting-dave-zinman-on-imedia-connection
http://www.deyalexander.com.au/resources/uxd/advertising.html
http://www.adweek.com/news/advertising-branding/espns-dynamic-wallpaper-ad-looks-cure-banner-blindness-146272
http://maxpointinteractive.com/onpoint-blog/2013/04/04/hiding-ads-wont-cure-banner-blindness/
http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=22&ved=0CD8QFjABOBQ&url=http%3A%2F%2Fwww.mmi-basel.ch%2Fdownload%2Fpictures%2F9c%2Fv6itohbskdvb6ne06cik9y0yf6umay%2Fnougaeva-_c._2012._unblinding_internet_users_to_online_ad_banners-_the_effects_of_task_orientation_and_context_congruence_on_memory_and_attitude..pdf&ei=-dFsUfihN6vr0QHs8YHQCw&usg=AFQjCNExTIeeRVADQHacWrlupvkHK3PH_Q&sig2=1buGa-v1RmhbL_xJI4DDPA
http://blog.sciencecreative.com/2011/01/06/advertising-in-2011-authentic-content-and-genuine-engagement/
http://www.marketingsherpa.com/article/fending-off-banner-blindness-make#
http://www.adexchanger.com/data-driven-thinking/the-banner-blindness-cure-how-fewer-ads-can-equal-more-revenue/
http://www.adexchanger.com/data-driven-thinking/the-banner-blindness-cure-how-fewer-ads-can-equal-more-revenue/
If advertisers and publishers want to see profits, we all need to put the user first. The ads we create have to consider what users want to see, as well as when and where they want to see it. Ads must be relevant enough to address user intent the moment they are viewed – that is, they have to fulfill the user’s current need or desire. But it’s difficult (if not impossible) to do this 10 times on a single page. At this point, it’s also unreasonable to expect results from a banner running in standard IAB placements. We’ve effectively killed the banner ad over the last decade – consumers don’t even notice them anymore. We have to rethink the ads themselves, as well as how they’re served, and develop new and engaging units that will appeal to banner-blind audiences.